Editorial director, Obsessee
Developed out-of-the-box content strategies and interactive editorial franchises for Obsessee's key platforms: Instagram, Facebook, Snapchat, Pinterest, and Twitter
Spearheaded innovative programming opportunities focusing on fostering 1:1 relationships with Obsessee’s followers through UGC storytelling, as well as developed community management best practices for Obsessee’s Gen Z audience with Community team
Created dynamic multi-media packages incorporating videos, moving graphics and text to provide followers with immersive and interactive co-creative storytelling experiences across platforms
- Nominated for a Digiday Content Marketing Award for Obsessee's user-generated Women's March coverage on Instagram, Facebook, and Snapchat
Teen Vogue, Online Editorial Director
Developed tailored content strategies for each of Teen Vogue’s nine social media channels, growing the follower base to over 7.4M fans and driving one-third of TeenVogue.com’s total referral traffic
Established the brand identity, creative direction and style guide for each network in tandem with the Social Media Director
Named “Hottest Magazine on Social Media” by Adweek in December 2013 and 2014 Webby Award Official Honoree in the category “Social Media: Fashion & Beauty”
Worked with the Integrated Marketing team to develop and execute the Teen Vogue's InstaList, a joint advertising and editorial program spotlighting college-aged digital influencers with the goal of growing both the magazine's and select advertisers’ Instagram followings