Consulting Offerings
Advise fashion, beauty, and lifestyle brands on how to formulate, refine, and develop their e-commerce, digital content, and distribution marketing strategies
Conduct audits of online editorial, social media, and email performance, benchmarking engagement, growth, and conversion metrics
Carry out competitor analyses to guide development of best-in-class content across platforms
Collaborate on editorial ideation, providing market research and first-hand insights to inspire content marketing strategies and creative direction
Package internal marketing and editorial materials including best practices, brand books, and style guides, taking into account team resources and company KPIs
Write and edit press releases, email messaging, SEO content, social media copy, app captions, and product descriptions